Staring eyes poster improves effectiveness of honesty box

first_img Tagged with: Community fundraising Howard Lake | 8 July 2006 | News Researchers at Newcastle University have found that people put nearly three times as much money into an ‘honesty box’ when they were being watched by a pair of eyes on a poster, compared with a poster that featured an image of flowers. Is this an opportunity to boost income from static collecting boxes?The results of the research, believed to be the first to test how cues of being watched affect people’s tendency for social co-operation in a real-life setting, have been published in the Royal Society journal Biology Letters.Lead author of the study, Melissa Bateson, a Royal Society research fellow based at Newcastle University, said: “Our brains are programmed to respond to eyes and faces whether we are consciously aware of it or not. Advertisement “Our findings suggest that people are less likely to be selfish if they feel they are being watched, which has huge implications for real life.”For the best effect it seems that the eyes in the image had to appear to be looking directly at the viewer.So, does the research apply to charity collecting boxes in the same way as honesty boxes? If so, will we start to see ‘Big Brother’-type eyes being built into static fundraising collection boxes to boost donations? UK Fundraising isn’t aware of any charities that have tested this approach but we’d be happy to report on any that have. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1center_img  24 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Staring eyes poster improves effectiveness of honesty boxlast_img read more