2012 Olympics fundraising begins with scratchard

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Seven years to the day before the Games’ opening ceremony, fundraising for the London Olympics has got underway in the form of a scratchcard.The Go for Gold cards went on sale yesterday for £1, of which 28p will go to the Olympic Lottery Distribution Fund. The top prize for winners will be, appropriately enough, £2,012.Olympics Minister Tessa Jowell told the BBC that she estimated that the Olympic lottery card would raise £750 million over the seven years between now and 2012. Advertisement Howard Lake | 28 July 2005 | News 2012 Olympics fundraising begins with scratchard Tagged with: Tradingcenter_img  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Some charities and charity umbrella groups are, however, concerned that these scratchards could divert income away from charities. For example, Stuart Etherington, the chief executive of the National Council of Voluntary Organisations (NCVO), pointed out that the Department for Culture, Media and Sport’s (DCMS) own impact assessment on the new game showed that it could produce an annual reduction of 5% in money available for good causes. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more