Website profit three modeXu Xiaoping from the New Oriental times to the era of Chinese partners

recently, in Beijing 3W coffee store opening ceremony, 3W coffee chairman, true grid fund founder Xu Xiaoping’s speech passionate about their own experiences, his three story, won the audience applause. Xu Xiaoping said, "great things happen to everyone has encountered challenges, twists and turns, encountered you particularly can not endure things, and endure the past, there is a chance.". Starting a business is not a one hundred meter sprint. Entrepreneurship is a marathon. Entrepreneurs need to follow the expectations of tough challenges and run to the finish line.

Xu Xiaoping tells the story behind three stages of his own business. In the New Oriental piracy crisis, they believe that "as long as you are loyal to your own ideal, loyal to your customers, have a chance to back to life; in the real fund period, Xu Xiaoping experienced a nine out of ten investment failure, a choice of" promise ", and entrepreneurs still stand together in the" China partner; "stage, in order to go to the famous director Peter Chan, Xu Xiaoping went to the studio and Chen chat, chatting Chen also fell asleep, all kinds of twists and turns.

online business boom is surging. From the current profit model has been formed, there are roughly three such.    

A is like Sohu, Sina, sh419 and other large portals, make the brand also make traffic, attract venture capital funds to intervene, finally seeking overseas listing or more site acquisition, acquisition of huge amounts of money into the high-speed development. This is really big money, entrepreneurs experienced untold hardships, and eventually achieve overnight wealth, net worth billion. But after all, this opportunity is less, the so-called "achieves guku million, the high attrition rate.

Gong Haiyan obviously belongs to the first profit model of pursuit, high-end positioning, careful maintenance, aimed at the final victory. She will "Jiayuan" located in the educated "small white-collar" at this point, her pursuit of the purity of the website, eliminate pornographic content, but also control the commercial advertisement; her goal is based on "Jiayuan", to do a career rather than earn a sum of money to leave, so she can not be reconciled in the hundreds of million yuan price will be the site. Now, her pursuit and persistence have made enviable progress, and working with MSN has made her a step closer to success.

– a practical guide.

– site segmentation: finding the most promising field

if the key is to buy a house "location, location, location", then joint office website is "location, location, location". Only by choosing some attractive and potential areas to attract investors’ attention in a relatively short time.

– customers: graduate students, white-collar workers

by Gong Haiyan from the campus started, of course of graduate students is her main customer group. In fact, students tend to spend too much effort in learning, social circle is small, so the customers soon will be the name of the site spread word of mouth. On this basis, white-collar workers also joined.


Peter Chan decided to shoot "China partner", with my visit about

let me tell you three stages and three stories about my own business. One is the New Oriental stage, the other is the real fund, and the Chinese partner stage. The Chinese partner was in February 2011, when Han Zhengming told me that you wrote the script a month, and then handed in the script in April 15th. It started in June 15th and went up in November 15th. You think this kind of entrepreneurial story is fascinating, but this process does not know how many twists and turns, can not find the director, many actors can not find it. Finally, in order to find Peter Chan, I flew to Hongkong in October, had talked with him four or five times, went to Hongkong, he said, I will come in the evening, he didn’t come, I could rent a business suite, more than 10000 Hong Kong dollars, today I want to talk to him, but there is no check-out tomorrow, he said that, I want to come back tomorrow evening, the time delay can afford, but can not afford to spend the money. It’s ten thousand Hong Kong dollars, and now it’s twenty thousand. But on the second night he did not come again. He said, "let’s talk tomorrow.". He is very guilty, he is doing martial arts, finally modified, very nervous. But I don’t understand, you miss two days, I am also a person, though not China partner, but also a celebrity. The result was a temporary saying, "can you come to me?". Comrades, think about it. Under normal circumstances, I’m sure I can’t think of it. I won’t shoot without taking it. It was time for me to test me, and I decided to go, and the cart pulled me into a black spot, as if I were in town and country

Xu Xiaoping encouraged entrepreneurs to stick to their own ideals, the paper proposes three suggestions: to have a boss, this can make things bigger, a decision; to have the team, will not be exhausted, a person is done; the founding team must have strong learning ability, work ability, influence.

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