Xiangpiaopiao PO successful year advertising costs 360 million yuan for whoNovice do not understand

Taobao

editor’s note: IPO xiangpiaopiao passed, A became the first A-share market shares of tea.

is the best way to do the guest yourself to be a site and then implement SEO to optimize product guide to the website, and for the new website is concerned, is the beginning of obstacles, what application domain name, domain name, what what what FTP, HTML code, SEO and so on, this is very strange for keywords people, especially just entered the circle of people, no one is willing to volunteer to help you, so in the short term to make a website looks very difficult, even if it is not to say, can not make money. In addition, a website to calculate at least 100 yuan for investment, not to make money on the new money is difficult to accept. Today, I learned from my own and some of the knowledge, mainly for new people, Taobao guests, how to do not build a web site, you can quickly make money from Taobao customers. Veterans can skip.

prospectus shows that from 2014 to 2016 period, the company advertising costs as high as 950 million, and even 1 years last year, advertising fees reached 360 million, more than the annual net profit of 270 million.

The title of

little hungry little sleepy, drink xiangpiaopiao." Behind this brand is not known to every family, "two flower" "old nine door" explosion models of TV drama push too hard wide variety of naming and celebrity endorsements.

xiangpiaopiao variety, is the beginning of cooperation with Zhejiang satellite tv. "The undercover supermodel" "I love the lyrics in mind" and other variety are fluttering of the shadow.

since then, in the "good voice in China" second season title bidding, the reserve price of 90 million, to participate in the bidding of more than 10 enterprises. Although Huiyuan and incense >

Alibaba and Taobao blog guest belong to Ma, Ma to give you a better promotion of Taobao products, specially in the blog developed can add Taobao Taobao off product advertising. But one thing is that Ali blog does not allow other link address outside the station to click on the jump, but here we can completely ignore these. We can now use the Alibaba blog as a website of our own.

from the beginning of 2011, the route to entertainment marketing xiangpiaopiao fashion, has been a long-time sponsor of Zhejiang TV entertainment program. "I love the lyrics in mind", "undercover" supermodel can see the fluttering of the shadow.

more valuable is the TV hard wide, especially the title of variety.

however, a television implants may only need small star endorsement fees also in the millions, tens of millions of small magnitude, even if the implant and stars together, xiangpiaopiao advertising costs up to 300 million.

believe that everyone has his own blog, everyone at the forum had made it a new post, how fun blogs and forums to implement Taobao money off plan, this user-friendly, but is the sharing of experience.

in the drama hit at the same time, also xiangpiaopiao brand awareness also go on the peak: "every year to sell 700 million xiangpiaopiao Cup" has become a part of the creative advertising.

an industry insiders, last year advertising costs accounted for 15% of total revenue, which in the FMCG sector is normal. Through these ads, the last three years, our market share has been maintained at more than 57%.

but when compared to OPPO and Vivo such mobile phone customers, xiangpiaopiao also belong to the variety show in the naming of the small game player. Until the "Chinese dream show", with 112 million quotation xiangpiaopiao won the naming rights.

variety naming is the big money

on Tuesday, the Commission announced that the Limited by Share Ltd xiangpiaopiao food and other 5 companies obtained by IPO, A became the first A-share market shares of tea.

through Alibaba blog do Taobao customers

entertainment capital note, fluttering adcraft is Sheng media company, including "The Voice of China" naming rights bid, is the principal and the media to do.

in order to increase user viscosity, xiangpiaopiao began to do all kinds of variety and naming the film implanted from around 2012. In 2012 into the "meteor rain 3", "two" flowers inserted in 2015; in 2016 into the "Ode to joy"……

Ma Yun’s Taobao customer in the past two years is a good meal for a living online occupation part-time staff, to understand the network technology and the popularization of friends do Taobao guest is doing a good job, a lot of people are devoted to Taobao money off plan, start a full-time Taobao guest. Taobao’s "low threshold, free, fast money" horn led to the rapid spread of people, so many people who know nothing about the network have also come in this circle, how to earn money to learn Taobao customers.

is only recommended for Ali blog to do, because I was in over a year of dozens of blog research and promotion process, found in sh419 Ali blog weight is very high, very good ranking; secondly, does not appear after Taobao customer code is blocked or blog traffic is too large to be blocked by the administrator the problem, because in the other blog for Taobao customer behavior is in fact as is prohibited, so Alibaba do Taobao is the preferred guest blog. The following focuses on how to do, first of all, we have to choose the products we want to promote, here it is recommended to choose Commission higher, less competitive products to do, because you are new, start with simple. For example, you can choose foot bath, massage machine, soya bean milk machine, car mounted navigator, anti radiation maternity equipment, a brand of cosmetics or a well-known crown shop such as: Korean clothing house, Xixi stroll, etc.

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