1) turnover reflects the business trend of the store.
for the past sales data, combined with the development of the regional industry, through the daily follow-up of the turnover, weekly summary comparison, in order to adjust the promotion and promotion activities.
2) set up sales targets for shops and employees.
set up shop management objectives and staff sales targets according to turnover data, and subdivide the turnover target into monthly, weekly, daily, per hour, per shift, and make employees’ goals more clear.
establishes a corresponding incentive mechanism for employees’ monthly goals and motivates employees to drive higher sales;
The complete process of
daily monitoring of turnover index, when the target task failed to reach, should launch preparation plan immediately, such as the ideal target process should be adjusted timely promotion personnel goods.
3) compare the sales status of each branch.
turnover index helps to compare the sales capabilities of each branch, thereby providing a reference for optimizing the staffing structure and portfolio.
(2) category sales of goods
classification sales of goods, that is, sales of all types of goods in the store, such as jackets, casual pants, shirts and so on. Through the classification of goods sales index analysis, you can understand:
1) the classification of the sale of goods and the proportion is reasonable, provides the reference for the store ordering group of goods and promotion, so as to make a better adjustment to the goods of goods, more in line with the combination of the actual consumption of shops.
2) understand the store or the consumer orientation of the area, make immediate replenishment and adjustment measures, and adjust the display accordingly, so as to optimize the inventory and maximize the profit of the store. For low sales category, you should consider increasing sales in the store, digestion inventory.
3) to compare the classification of goods shop sales and in normal sales ratio, sales characteristics that the shop, on the slow flow category should be considered more display, while strengthening the guide focuses on the slow flow category promotion and sales ability collocation.
(3) top ten best selling
1) regularly count and analyze the top ten best sellers (weekly / monthly / quarterly) to understand the reasons for sales and inventory status.
2) establish an inventory safety line for the top ten best sellers on the basis of sales speed and cycle, and make appropriate replenishment or alternative measures. 3) teach the staff to make use of the best selling money, with the flat sale or the slow-moving sales, and drive the whole flow of the goods in the shop.
(4) top ten unmarketable
1) regularly analyze and analyze the top ten unsalable sales (weekly / monthly / quarterly), and understand the reasons for poor sales and inventory status.
2) looking for the selling point of unsalable money, and strengthening the training of shopping guide products, and promoting the shopping guide to the sale of unsalable goods