Related Articles Submit GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Share SportCaller teams up with Coral for Racing Super Series launch August 12, 2020 StumbleUpon FSB selects Glenn Elliott as new COO August 12, 2020 Share In another of our end of year roundups we spoke to Ari Lewski, Executive Director at Digital Sports Tech. Ari Lewski, Digital Sports TechClearly not one to believe in patience being a virtue, Digital Sports Tech only launched in 2016 but has already entered Australia and the UK, whilst it has ambitious, and advanced, plans for global expansion in the new year. The company offers bookmakers new bet types based around player proposition, or ‘prop’, bets and is focused on personalised betting. SBC: You only launched earlier this year, how have the first six months been for Digital Sports Tech?Ari: Very busy and very exciting at the same time! We first launched with Madbookie in Australia and then Coral in the UK, so it has been all hands on deck. All of the feedback from both of those operators, including their players, has been excellent so far. Our momentum with signing new operators is building quickly. We have recently announced two new deals in Australia with Ladbrokes and TopSport, and have also started integrations with major Russian and LatAm operators which we will be announcing shortly. The first wave of sportsbook operators that have come on board all realise just how important it is to put the power back into users’ hands when it comes to the markets they bet on and Player Props is by far the most effective and engaging way of doing this.SBC: You’re live in Australia and the UK, what other markets are you looking at?Ari: Australia and the UK are large markets and are of major importance to us. Sport is phenomenally popular in both countries, and betting markets are established, mature, and ready for a product such as Player Props.We are also in very advanced discussions with a number of operators in LatAM, Eastern Europe, Scandinavia and Africa. The latter in particular is a very interesting market for us given their customer base is highly opinionated when it comes to betting, which ties in very nicely to our product offering.SBC: What innovations are you expecting to see in sports betting in 2017?Ari: I think there has been a real lack of innovation in sports betting in recent times. Sure, cash out has been a big positive for the industry, but that was introduced quite a few years ago and not much else has surfaced since then.The online betting industry is moving forward at such a rapid pace, with competition hotter than ever before, so operators and suppliers need to find something new that engages players – in particular the millennial generation coming through – by enhancing the experience. And we believe Player Props does just that.We also believe “player betting” is going to grow quite rapidly as a segment of the betting market, while personalisation will continue to be a major focus for operators as they try to better tailor their offering to specific customer’s interests.SBC: What are your plans for 2017? Are you planning any new product developments or bringing in new sports?Ari: The current product roadmap is extensive and we will be evolving and enhancing our product in a number of exciting ways in 2017.The big one that we always get asked about is our in-play offering, which we’re hoping to go live with in Q1 next year. We will also soon be adding a number of new bet types, many of which will be firsts for the sports betting industry, and we think the punters are going to love them as they will add a whole new dimension to how users get to bet on and engage with their favourite sports. Our sales pipeline is also very strong with a number of operators gearing up to launch Player Props over the coming weeks and months. So overall 2017 is shaping up to be a very busy year for us!
Next victim.The Clippers over the past week have had to endure one of the bigger sports scandals in recent memory, no thanks to the racist comments of since-banned team owner Donald Sterling caught on tape.Battered but unbowed, they found a way to weather a hurtful and emotional storm when they defeated the Golden State Warriors 126-121 on Saturday to win Game 7 of their first-round Western Conference playoff series before 19,543 at Staples Center.The Clippers win the series 4-3 and advance to the conference semifinals and will play Game 1 at Oklahoma City on Monday. The Warriors, though they played a gallant series, will head home to Oakland, their season over. Newsroom GuidelinesNews TipsContact UsReport an Error It was an incredible back-and-forth game with plenty of heroics.The Clippers trailed almost all of the first 2 1/2 quarters before they finally took the lead for the first time at 73-72 on a basket by J.J. Redick. The Clippers lead 87-84 heading into the fourth quarter.The Clippers led 103-96, but then the Warriors came back to take a 107-106 lead on a 3-pointer by Andre Iguodala with 4:24 to play. But the Clippers were not going to roll over on their homecourt and when Blake Griffin threw down a dunk with 1:54 to play, they were up 112-109.The Warriors called time out to set up the final moments of a real thriller.Blake Griffin, who led the Clippers with 24 points, made a layup then rolled over backward after hitting the floor for a 116-111 lead. Leading 118-115, DeAndre Jordan threw down a dunk off a lob by Griffin for a 120-115 lead. But Draymond Greed nailed a 3-point basket to get the Warriors within 120-118 with 13 seconds to play. The Clippers’ J.J. Redick made two free throws with 12.1 seconds to play. Stephen Curry then threw up an air ball, and Chris Paul made two free throws for a 124-118 lead.Curry came back and made a 3-pointer to cut his team’s deficit to 124-121, but Darren Collison made two free throws with two seconds left to seal Golden State’s fate.Paul scored 22 points and had 14 assists for the Clippers and Jamal Crawford added 22 points. Redick scored 20 points.Curry led the Warriors with 33 points, Green had 24 and Klay Thompson 15.The Clippers trailed almost all of the first 2 1/2 quarters before they finally took the lead for the first time at 73-72 on a basket by J.J. Redick. The Clippers led 87-84 heading into the fourth quarter.The Warriors didn’t waste any time jumping on the Clippers and led seven points at 15-8 with the game just over four minutes old. They led 19-10 on a dunk by Iguodala at the 6:20 mark, but the Clippers fought back with a 6-0 run that culminated with a 3-footer by DeAndre Jordan to get within 19-16.Los Angeles got to within 23-21 on an 18-footer by Chris Paul, but Golden State finished the quarter on 9-1 run to lead 32-22 heading into the second quarter.The Warriors up their advantage to 34-22 at the outset of the second on two free throws by Curry, but then it was the Clippers’ time to get their fans revved up a bit.Beginning with two free throws by Darren Collison, they outscored the Warriors 7-0 to cut their deficit to 34-29.Los Angeles kept at Golden State, thanks in large part to sixth-man Jamal Crawford. When Crawford hit a 3-pointer, was fouled and made the free throw, the Warriors’ lead was down to 45-43.Down 49-44, Crawford buried another 3-pointer to get again get close at 49-47. Paul tied it 49-49 on a 16-footer with 3:58 left before intermission.Undaunted, the Warriors outscored the Clippers 15-7 the rest of the way to take a 64-56 lead into the break.Golden State shot 58.5 percent in the half, the Clippers 51.3. Crawford and Griffin both had 13 points in the half for Los Angeles, as did Stephen Curry and Draymond Green for Golden State.Before the game, the coaches engaged each other in psychological warfare after Clippers coach Doc Rivers was informed that Warriors coach Mark Jackson has been saying all the pressure is on the Clippers.“You know, whatever. He’s been saying that for a while, so I think what he’s trying to say is, ‘Please, my team, you’ve gotta relax yourself because it’s all on them.’ I think that’s what Mark’s really saying.”The Clippers are the No. 3 seed, the Warriors are No. 6. That’s not to mention that although both teams are battling nagging injuries, Golden State has not had the services of its starting post – Andrew Bogut – all series because of a fractured rib.Jackson pointed some of that out about 15 minutes after Rivers spoke to reporters.“I appreciatre Doc,” Jackson said. “We’re trying to play chess, three’s no question about it. It’s high level, I’m in over my head.”Laughs all around.“But the facts remain that they have two of the top 10 players in the world (meaning Blake Griffin and Chris Paul), the facts tell me that they have the Sixth-Man of the Year (Jamal Crawford), the facts tell me that have a future Hall of Fame coach.“The facts tell me that they’re a better basketball team over the course or 82 games, which made them the No. 3 seed, and have homecourt advantage in Game 7. So the facts are that they’re the better basketball team up until this point. And the pressure is on them to finish off a No. 6 seed.”